Before automation, there were years spent running teams and venues — several restaurants and restaurant chains. Schedules to keep, stock to track, daily fires to put out: the real operational problems every business runs into, lived from the inside, not observed from a distance.
That's where Amalya IA came from — the conviction that a large share of that repetitive work doesn't need to be redone by hand forever. A technical background in networks, paired with hands-on expertise in automation and AI, is what turned that conviction into the systems we build today.
A few years before that: theater and film. A different kind of training, in communication and clarity.
That path explains a choice we've stuck with — building systems that belong to the business using them, rather than selling access to yet another tool.